Blockchain & Crypto PR Agency
Coverage in the publications your investors are reading.
We are a PR agency for crypto, Web3, DeFi and fintech teams. We earn editorial coverage that builds credibility with investors, users and search engines, instead of syndicated feeds nobody reads.
Get a PR Strategyin Blockchain, Fintech & Web3
- Crypto-native newsrooms
- Business & finance press
- Regional tech media
- Founder op-eds
- Podcasts & X Spaces
- Search & AI answers
What a Blockchain PR Agency Does
A blockchain PR agency decides how your project is described by people other than you. Fintech24h builds the narrative, writes the announcements, pitches the journalists who cover your niche and prepares your founders to speak, so crypto, Web3 and fintech audiences hear about you from sources they already trust.
Crypto PR is different from traditional PR. News moves on crypto Twitter before it reaches a newsroom, regulators read the same headlines as traders, and a single rumor can travel faster than your official statement. A Web3 PR agency has to work across all of it: media relations, community channels, KOLs and search.
We work with token projects, DeFi and infrastructure protocols, NFT and gaming teams, exchanges and fintech companies. Some need a launch campaign, others need steady thought leadership or a calm voice during a crisis. The method stays the same: a story worth covering, told to the right reporter, in words your audience believes.
Why Most Crypto PR Campaigns Fail
Three patterns we see before projects come to us.
The Syndication Trap
Many crypto PR packages are a long list of publications that turn out to be automated syndication feeds. The report looks impressive, but no editor chose the story and no reader goes looking for it. Credibility comes from coverage a journalist decided to write.
Boring Narratives
Crypto journalists see a constant stream of pitches. "We launched a token" or "we closed a partnership" goes straight to the archive. A story needs a reason to exist today: a market shift, a regulatory change, a technical first, or a sharp founder opinion.
No Search Strategy
Coverage keeps working long after launch day when it ranks in search, links back to your site and gets cited by AI assistants. Most Web3 PR stops at the screenshot and leaves that long-term visibility on the table.
Our Crypto PR Services
Everything a Web3 PR program needs, from the first positioning workshop to the report after the story runs. Use the full program or the pieces you are missing.
Narrative & positioning
We define the one idea your project should own in the market, the proof behind it and the angles each type of journalist will care about. Every press release, op-ed and interview starts from this.
Crypto press releases
Announcement copy in news style for launches, listings, funding rounds and partnerships, written by crypto-fluent native English writers. We are clear about when a wire distribution helps and when it is only noise.
Earned editorial placement
Targeted pitching to editors and reporters who already cover your niche, whether that is DeFi, infrastructure, NFTs, gaming, AI or payments. Earned stories are never guaranteed, so we pitch angles that give a reporter a real reason to write.
Founder thought leadership
Op-eds, contributed articles, interview prep and commentary on market news, so your founder becomes a source journalists call back. This is how blockchain PR builds authority between announcements.
Sponsored articles, clearly labeled
When a launch date cannot wait for an editor, sponsored placements guarantee timing. We always tell you which coverage is earned and which is paid, and the paid pieces carry the outlet's disclosure.
Crisis & FUD response
Exploits, delistings, team changes and community rumors need a fast, factual response. We prepare holding statements, Q&A documents and spokesperson lines, then coordinate them with your community team.
Media training
Practice sessions before interviews, podcasts and X Spaces. We cover how to explain tokenomics without sounding like an ad, which questions to expect, and what not to say about price.
Search & AI answer visibility
We plan coverage so it supports the searches investors and users actually run, earns relevant backlinks and gives AI assistants accurate sources to quote when someone asks about your project.
Which Media Fits Your Story
Not every story belongs in every outlet. We plan Web3 PR by matching each announcement to the type of media whose readers will act on it, and we tell you upfront what each tier realistically takes.
Business & finance press
Best for Credibility with institutional investors, partners and regulators.
What it takes The hardest to earn. It needs a story that matters beyond crypto, such as a regulated product, a notable raise or a clear industry trend.
Crypto-native newsrooms
Best for Reaching traders, builders, funds and the crypto Twitter audience that shares news fastest.
What it takes Strong fit for launches, listings, protocol upgrades and data-backed market commentary.
Regional tech & finance media
Best for Local trust in Southeast Asia and the Middle East, where partners and regulators read local outlets first.
What it takes Works best with a local angle: a market entry, a local partnership or a spokesperson in the region.
Niche & vertical outlets
Best for Depth with the exact audience, from DeFi power users to Web3 gamers, NFT collectors and fintech operators.
What it takes Smaller reach, high intent. Often the source that converts readers into users.
Podcasts, newsletters & X Spaces
Best for Long-form conversations where a founder can explain the thinking behind the product.
What it takes Builds familiarity over time. Pairs well with thought leadership and KOL activity.
How We Shape the Narrative
Narrative Architecture
Before pitching anyone, we find the hook. We connect your product update to market trends, regulatory shifts or technical breakthroughs. We do not pitch a product; we pitch a story worth covering.
Targeted Pitching
No mass emails. We match each angle with specific editors and writers who cover your niche, whether that is DeFi, AI, Layer 2, gaming or payments, and tailor every pitch to what they publish.
Content Drafting
Native English, crypto-fluent writers draft the press release, op-ed or briefing note in news style, so an editor can work with it straight away. Nothing goes out without your sign-off.
Amplification
Once a story is live, we share it across your channels and Web3 communities, and can brief KOLs to add context for their audiences so the coverage reaches people who act on it.
Report & Reuse
You get a plain report of what ran, where, and whether it was earned or sponsored. We then turn the best pieces into sales material, investor updates and community content.
Web3 PR for Every Stage
The story, the outlets and the timing change with what you are announcing. These are the situations we plan for most often.
Token launch & TGE
A timeline that builds context before the launch, with announcement copy, founder interviews and a crisis plan ready for launch week.
Exchange listing announcements
Coordinated announcements with the exchange, careful wording on dates and trading pairs, and follow-up stories after trading opens.
Funding rounds
Fundraise news framed around what the capital unlocks, timed with your investors and supported by founder commentary.
DeFi & infrastructure protocols
Technical stories that explain security, upgrades and integrations in language both developers and investors understand.
NFT, gaming & consumer Web3
Culture and product stories for audiences who care about community, creators and gameplay more than token mechanics.
Fintech & regulated companies
Fintech PR for exchanges, payment apps and wallets, with messaging checked against what your licence lets you say in each market.
How We Measure PR
A big total of "potential reach" tells you nothing. Our reports answer whether the right people saw the right message.
- Earned vs sponsored
- Every placement is labeled, so you always know what you paid for and what you won.
- Outlet relevance
- Whether the outlet reaches your buyers, investors or users, not just a large audience.
- Message pull-through
- Whether the story used your key message, quotes and facts correctly.
- Referral & search impact
- Visits from coverage, backlinks earned and branded search interest over time.
- AI answer presence
- Whether AI assistants describe your project accurately and cite the coverage.
- Share of voice
- How often your project appears in your category compared with competitors.
Crypto PR in Asia & the Middle East
We run global English-language PR from Ho Chi Minh City, with local knowledge in the markets where many of our clients build, raise and launch.
Vietnam
Our home market. Vietnamese-language coverage, local crypto media and community channels, reviewed by native speakers.
Our blockchain marketing agency in VietnamSingapore
Regional tech and finance press for teams building or raising in Southeast Asia, with regulatory-aware messaging.
Our blockchain marketing agency in SingaporeDubai & UAE
Gulf business media and event-led PR for projects entering the Middle East market.
Our blockchain marketing agency in DubaiBlockchain PR Questions
What does a blockchain PR agency do?
A blockchain PR agency shapes how a crypto, Web3 or fintech project is described in the media. That covers positioning, press releases, pitching journalists, founder thought leadership, crisis response and reporting. The goal is credible third-party coverage that investors, partners and users trust more than your own marketing.
Can you guarantee coverage in top-tier outlets?
No honest agency can guarantee earned coverage, because independent newsrooms decide what they publish. We improve the odds with a strong angle and targeted pitching. When a date cannot move, we can arrange sponsored placements, which are guaranteed and always labeled as sponsored.
What is the difference between press release distribution and editorial placement?
Distribution through a newswire republishes your exact text on many automated pages. It helps with indexing but carries little credibility. Editorial placement means a journalist chooses to write about you in their own words. It is harder to get and far more valuable.
Do you write the press releases?
Yes. Native English, crypto-fluent writers draft every release, op-ed and briefing note in news style, and you approve the final version before anything is sent.
How long does it take to see coverage?
It depends on the story and the outlet. Announcement news can run within days when the timing is right. Founder thought leadership and business press usually take a few weeks of relationship building. We share a realistic timeline before we start.
Do you handle crisis communications and FUD?
Yes. We prepare holding statements, Q&A documents and spokesperson lines, monitor coverage and coordinate the response with your community team so the facts are consistent everywhere.
Do you work with fintech and regulated companies?
Yes. For exchanges, payment companies and wallets we check every claim against what your licence allows in each market and keep a clear line between education and promotion.
Can you get press coverage in Singapore and Dubai?
How do you measure PR success?
We report every placement as earned or sponsored, then look at outlet relevance, whether your key message came through, referral traffic, backlinks, branded search and how AI assistants describe your project. We do not sell vanity totals.
Can PR work together with KOL and community campaigns?
Yes, and it works best that way. Coverage gives KOLs something credible to talk about, and your community team turns readers into members.
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